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Brand Power Direct 101 is now available for preorder.

Brand Power Direct
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Brand Power Direct Series · Book One

Brand Power Direct 101: Harness the Psychology of Your Brand

By Rhett Butler

A practical guide to the psychology, positioning, and strategic systems behind brands that earn attention, build trust, and influence choice.

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Cover of Brand Power Direct 101 by Rhett Butler, showing a man facing a mirror that reflects a crowned lion.

Table of contents

Provisional:Chapter titles are provisional until the final manuscript is confirmed.

  1. 01Brand Identity
  2. 02Strategic Positioning
  3. 03Perception
  4. 04Differentiation
  5. 05Message Discipline
  6. 06Long-Term Brand Power

Who it is for

  • Entrepreneurs and founders competing on price instead of perception.
  • Consultants and creators whose expertise is hard to explain quickly.
  • Executives leading organizations whose story has drifted.
  • Marketing professionals and personal brands building durable recall.
  • Organizations undergoing repositioning.
See the preorder bonuses

Preorder, shipping and delivery

Is this a preorder?

Yes. Brand Power Direct 101 has not been published yet. Your order is reserved and fulfilled once the publication date is confirmed.

When will the book be delivered?

Delivery timing will be confirmed alongside the publication date. eBook copies are delivered on publication day; hardcover copies ship after publication.

What happens if the publication date changes?

You will be notified by email with the revised date and may cancel for a full refund at any point before fulfilment.

How do I claim the preorder bonuses?

Bonuses are sent to the email address used at checkout. Confirmed bonuses are delivered at launch; planned bonuses are scheduled after publication.

Is Brand Power Direct 101 the same as Brand Power 101?

No. Brand Power Direct 101 is the book. Brand Power 101 is the foundational executive-education program offered by Brand Power Institute.

Full terms are set out in the preorder policy and refund policy.

The Brand Power Direct series

101Preorder

Foundation

Harness the psychology of your brand.

201Coming Next

Expansion

Subtitle and release information to be announced.

301Coming Next

Authority

Subtitle and release information to be announced.

See related Institute programs