Available October 2026
Brand Power Direct 101: Harness the Psychology of Your Brand
By Rhett E. Butler
A practical guide to the psychology, positioning, and strategic systems behind brands that earn attention, build trust, and influence choice.
- Format
- Paperback
- Price
- $23.99
- Availability
- Available October 2026
- Shipping region
- U.S. shipping only
- Shipping rate
- $5.95 flat-rate shipping
- Expected shipping
- Expected to begin shipping in October 2026.
You will be charged when your preorder is placed. Secure checkout is powered by Stripe.
U.S. shipping only for the initial preorder release. $5.95 flat-rate U.S. shipping (USPS Media Mail). See the cancellation and refund policy.
Not ready to preorder? Get launch updates.
Who it is for
- Entrepreneurs and founders competing on price instead of perception.
- Consultants and creators whose expertise is hard to explain quickly.
- Executives leading organizations whose story has drifted.
- Marketing professionals and personal brands building durable recall.
- Organizations undergoing repositioning.
Launch and ordering
What am I paying for when I preorder?
One paperback copy of Brand Power Direct 101 at $23.99, plus $5.95 flat-rate U.S. shipping. You are charged when the preorder is placed, and the book ships after release.
When will the book be delivered?
Orders are expected to begin shipping in October 2026. Please allow approximately 1–2 weeks for delivery after your order ships. No exact October release day has been announced.
Where do you ship?
The initial preorder release ships to United States addresses only.
Can I cancel my preorder?
Yes. You may cancel at any time before your order ships for a full refund, including shipping. See the cancellation and refund policy for full terms.
Is Brand Power Direct 101 the same as Brand Power 101?
No. Brand Power Direct 101 is the book. Brand Power 101 is the foundational executive-education program offered by Brand Power Institute.
Full terms are set out in the preorder policy and refund policy.