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Brand Power Direct 101 is now available for preorder.

Brand Power Institute

Membership

Two ways to start: a free preview of the foundational program, or a full evaluation of Institute membership.

Trial comparison

Comparison of the Brand Power 101 Preview and the Full Institute Trial
FeatureBrand Power 101 PreviewFull Institute Trial
Credit cardNot requiredRequired
AccessFoundational programEligible Institute curriculum
Strategy LabLimited or unavailableIncluded according to plan
CredentialsNot availableAvailable after paid activation and completion
BillingNo automatic billingBegins after 14 days unless canceled
Best forExploring the MethodEvaluating membership

What happens on day 15?

  • You are charged the price of the plan you selected at signup.
  • Billing begins on the fifteenth day and repeats on that date.
  • You can cancel from your account settings at any point before then.
  • Cancelling ends future billing; access continues to the end of the paid period.
  • Completed work, notes, and Strategy Lab history remain in your account.
  • Certificates already issued remain valid; designation eligibility requires an active paid membership.

Membership plans

Provisional:Pricing, seat counts, and Strategy Lab limits are placeholders until membership opens.

Reader

Price to be confirmed

Annual pricing to be confirmed

  • Brand Power 101 Preview
  • Reader resources and book updates
  • Community access (read-only)
  • Cancel at any time

Practitioner

Price to be confirmed

Annual pricing to be confirmed

  • Eligible Institute curriculum
  • Strategy Lab included according to plan limits
  • Certificates of completion
  • Monthly office hours
  • One seat
  • Cancel at any time

Executive

Price to be confirmed

Annual pricing to be confirmed

  • Full curriculum access
  • Expanded Strategy Lab limits
  • Designation eligibility
  • Priority office hours
  • Multiple seats
  • Download access to frameworks

Member login

The member portal opens with Institute membership. Accounts will include secure authentication, password reset, re-authentication for sensitive actions, email preferences, data export, and account deletion.

Member sign-in will be enabled here when membership launches.