Certificate of completion
- Awarded on completion of all program modules and the capstone.
- No external assessment required.
- Verifiable from the member profile.
Brand Power Institute
Programs, curriculum and designations
Every Brand Power Institute program follows the same structure: overview, curriculum, credential information, and conversion support.
Foundational program
Brand Power 101
Provisional:Duration, pricing, and schedule details are placeholders until enrolment opens.
Program overview
- Intended audience
- Founders, executives, consultants, and marketing leaders new to the Method.
- Problem addressed
- Brands that are competent but not clearly perceived, remembered, or chosen.
- Duration
- To be confirmed
- Weekly time commitment
- To be confirmed
- Delivery format
- Online, self-paced with scheduled office hours
- Prerequisites
- None
- Faculty
- Brand Power Institute faculty, led by Rhett E. Butler
- Included tools
- Workbook, brand self-assessment, Strategy Lab access according to plan
Learning outcomes
- Describe how perception is formed in your market.
- Draft a defensible positioning statement.
- Structure a meaning hierarchy for your brand.
- Identify the influence systems you already own.
Curriculum
Module 1
Perception and attention
How impressions form and persist.
Module 2
Positioning decisions
Choosing the space you intend to own.
Module 3
Meaning architecture
Structuring what the brand stands for.
Module 4
Influence systems
Making meaning repeatable across channels.
Module 5
Adaptive growth
Reviewing evidence and adapting deliberately.
Capstone
Applied brand review
A full Method pass on your own brand.
Credential information
Certificates and professional designations
Professional designation
- Requires advanced study and a proctored assessment.
- Passing criteria, retake policy, and renewal terms to be published.
- Independently verifiable through the Institute registry.
Brand Power Institute does not claim external accreditation. Designations are Institute-issued professional credentials.
Consistent definitions
What each term means here
- Course
- A single unit of instruction inside a program.
- Program
- A structured sequence of courses with defined outcomes.
- Curriculum
- The full body of programs offered across the seven schools.
- Certificate of completion
- Issued when a program's requirements are completed. Not a professional designation.
- Professional designation
- Awarded after advanced study and assessment, with verification and renewal requirements.
- Membership
- Ongoing access to eligible curriculum, Strategy Lab, and community.
- Trial
- A time-limited or feature-limited evaluation of membership.